The amazing thing about the internet is the immediacy. In real time things can unfold right before your eyes… for better or worse. Take our interaction with the local NBC affiliate in San Diego.

This afternoon NFI was made aware that the station was planning to air a story about canned tuna that had been preproduced by Good Housekeeping. We’re well aware of the story and have been working to get Good Housekeeping to pull or update it with the real facts and perspective.