In this morning’s USA Today the paper reports on Greenpeace’s flawed and oft ignored retailer rankings. But what’s caught my eye about the piece is not what they write but who is writing. It would appear to be Kim O'Donnel,  perhaps the same Kim O’Donnel who used to write for the Washington Post.

Greenpeace’s retailer rankings have grown into a groundhog day of sorts and have led consumers to, by in large, simply ignore them. Likewise, despite the new stance by Greenpeace that has the group lauding all of the apparent progress that propels the rather random reordering of stores on the list, perhaps these days even retailers get it that far more Americans know who Snookie is than have any idea that Greenpeace ranks retailers based on their seafood sourcing policy.